Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. It's large thumping paddletail displaces more water enabling fish to better track the bait. The flat back design is great for hiding hook points and weedless rigging. Pro Designed by Jordan Lee Lifelike profile and high-definition colors mimic real bait Large thumping paddletail displaces more water, for more action Flat back design is great for hiding hook points and weedless rigging.