Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! Now available in HD Tru Color! An old favorite is back with the same exact shape & softness! Great action on fast and slow retrieves Rig as a line-through, jighead or weighted EWG