Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! The ever-popular Skeet Reese design has been taken to the next level Designed to mimic both bait fish and crawfish The unique swimming action makes this bait irresistible Awesome flippin' bait