Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Multi-purpose bait used for countless scenarios
Reliable paddletail actions that attract fish
Eye-popping colors
Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs
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