The Arbogast Jointed Jitterbug is an iconic lure. The Jointed Jitterbug 2.0 builds upon that legacy. A lower pull-point ensures an intense action in the water, which leads to more heart-stopping blowups. Updated hook hangers allow free movement of hooks to not slow down forward momentum, while the black-nickel finish hides them from the wary eyes of the fish you're targeting. The feathered rear treble drifts when the lure is stopped for extra strike-inducing movement.

The Arbogast Jointed Jitterbug is an iconic lure. The Jointed Jitterbug 2.0 builds upon that legacy. A lower pull-point ensures an intense action in the water, which leads to more heart-stopping blowups. Updated hook hangers allow free movement of hooks to not slow down forward momentum, while the black-nickel finish hides them from the wary eyes of the fish you're targeting. The feathered rear treble drifts when the lure is stopped for extra strike-inducing movement.

The Arbogast Jointed Jitterbug is an iconic lure. The Jointed Jitterbug 2.0 builds upon that legacy. A lower pull-point ensures an intense action in the water, which leads to more heart-stopping blowups. Updated hook hangers allow free movement of hooks to not slow down forward momentum, while the black-nickel finish hides them from the wary eyes of the fish you're targeting. The feathered rear treble drifts when the lure is stopped for extra strike-inducing movement.

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist….See More Details

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist…See More Details

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist…See More Details

The Wire Spinning Reel is the newest and most advanced addition to Ardent's line of innovative spinning reels. Designed around a high-strength stainless steel double wire frame, the Wire has the necessary stability for a high-quality spinning reel. The ad

High-Performance Synthetic Grease DevelopedBy Ardent Specifically For Fishing Reel Components.Ardent Reel Butter® Grease Is a 100%Full Synthetic Product With specially engIneeredadditives To Provide Superior, Long-Lasting LubricatiOnFor Any Model Fishing Reel. ApplyIng ReelButter® Grease To gears, Worm shafts, AndPlastic Components In Your Favorite Reel On a Regular BasIsWill Ensure a Smoother, Quieter, And High-PerFormanceExperience.

High-Performance Synthetic Grease DevelopedBy Ardent Specifically For Fishing Reel Components.Ardent Reel Butter® Grease Is a 100%Full Synthetic Product With specially engIneeredadditives To Provide Superior, Long-Lasting LubricatiOnFor Any Model Fishing Reel. ApplyIng ReelButter® Grease To gears, Worm shafts, AndPlastic Components In Your Favorite Reel On a Regular BasIsWill Ensure a Smoother, Quieter, And High-PerFormanceExperience.

Utilizes The Latest In Lubrication EngIneerIngTechnology. It penetrates Deep Into Ball BearingsAnd Roller Bearings For a Complete Flush OfDirt And Foreign Debris, as Well as ThoroughLubrication. Unlike Graphite-based Lubrication,Reel Butter® Bearing Lube Does Not ContaInTIny Graphite particles That Contribute To BearingNoise And Performance Issues. Reel Butter® Bearing Lubeprovides Maximum Lubrication And Corrosion Protection ForAll Bearing applications.

?Provides The Best Value In a Durable High Performance Reel. Ardent's New Comfort Grip® Frame Design features Corrosion Resistant Aluminum For Lightweight, Easy Casting. The 6.3:1 Helical Gear Ratio, Combined With 120 yards Of 12 Lb. Test Spool Capacity Make This a Versatile Reel That Is Great For Many Fishing Disciplines.

?Provides The Best Value In a Durable High Performance Reel. Ardent's New Comfort Grip® Frame Design features Corrosion Resistant Aluminum For Lightweight, Easy Casting. The 6.3:1 Helical Gear Ratio, Combined With 120 yards Of 12 Lb. Test Spool Capacity Make This a Versatile Reel That Is Great For Many Fishing Disciplines.

?Features:?One-Piece A360 Aluminum Frame. 7 + 1 ABEC Ball bearings. Strike Saver Drag System. Total Titanium Protection System. 3-Year Warranty. Weight 10.7 Oz. 5.0:1 Gear Ratio.

?Features:?One-Piece A360 Aluminum Frame. 7 + 1 ABEC Ball bearings. Strike Saver Drag System. Total Titanium Protection System. 3-Year Warranty. Weight 10.7 Oz. 5.0:1 Gear Ratio.

?Ardent's New Comfort Grip® Frame Design features Corrosion Resistant Aluminum For Lightweight, Easy Casting. The Helical 6.0:1 Gear Ratio, Combined With 120 yards Of 12 Lb. Test Spool Capacity Make This a Versatile Reel That Is Great For Many Fishing Disciplines.

?Ardent's New Comfort Grip® Frame Design features Corrosion Resistant Aluminum For Lightweight, Easy Casting. The Helical 6.0:1 Gear Ratio, Combined With 120 yards Of 12 Lb. Test Spool Capacity Make This a Versatile Reel That Is Great For Many Fishing Disciplines.

The Ardent SmartCull Professional Culling System Is a firsTof-Its-Kind, Two-Stage System That Allows You To Cull By ColOrAnd Weight. A Series Of Six highly Buoyant, Impact-ResIstantBalls eliminates The Need For markers, charts Or computers.The Easy-To-Read Numbers Record Up To 15 pounds, 15ounces, And Setting Weight On Each Ball Is Quick And Simple.No More Reweighing, Extra Handling Or Extra Stress On Fish.Thanks To SmartCull, It’S Never Been easier To Make SuReYou’Re Keeping The Best, a

ContaIns Everything required For Easy, Regular Cleaning OfAny Make Or Model Fishing Reel. All contaIned In a Convenient,Easy-To-Store, Durable Plastic Case.

Cleans All Reel Parts, dissolves Dirt And Grease, contains Corrosion inhibitors, And dries Clean.

Now Available In a Large, 16 Oz Pump Spray Bottle, Ardent Reel Guard Corrosion Inhibitor Is a Breakthrough In Chemical Engineering That Inhibits Corrosion On Saltwater Equipment. Reel Guard Also delivers unmatched Protection In Freshwater For Reels Left O

Chemically engineered Solvent Specifically Developed ForRegular Cleaning Of Fishing Reels. It dissolves Old Grease AndDirt For Easy Cleaning And Will Not Damage Internal Parts LikeSome Cleaners Can. The Specialty Formula ensures That Itdries Clean – Leaving Only a Protective Barrier. And thanks ToSpecial Corrosion inhibITors, You Can Count On Reel Kleen®Cleaner To Provide Complete Protection Of Internal CompOnentsafter a Thorough Cleaning.

100% Full Synthetic Oil, Super Low Viscosity, compatiable With All materials, Anti-Gumming Agent, And Consistent Temperature Performance.

100% Full Synthetic Grease, Bonds To Brass, Steel, And Plastic, Rust Inhibitor prevents Corrosion, Uv Tracer, And patented Super-Smooth Additive.

Features a 2 Oz Reel Guard Corrosion Inhibitor, 2 Oz Reel Kleen Cleaner, 1 Oz. Reel Butter Oil, 1 Oz Reel Butter Grease, Cleaning Cloth, 4 Synthetic Foam-Tipped swabs, Brush, And scewdriver.

Chemically engineered Solvent Specifically Developed ForRegular Cleaning Of Fishing Reels. It dissolves Old Grease AndDirt For Easy Cleaning And Will Not Damage Internal Parts LikeSome Cleaners Can. The Specialty Formula ensures That Itdries Clean – Leaving Only a Protective Barrier. And thanks ToSpecial Corrosion inhibITors, You Can Count On Reel Kleen®Cleaner To Provide Complete Protection Of Internal CompOnentsafter a Thorough Cleaning.

Ardent Line Butter® Conditioner Is The Next Generation Inline Management And Protection. Line Butter® Is engIneeredTo Maximize Line Performance And castability For AllTypes Of Lines – Fluorocarbon, monOfilament, And Braid.

A speciAlly Formulated Alcohol And Ammonia-Free Cleaner For Use On Electronic screens. Engineered To Provide a Streak-Free Shine That Won’T Scratch Or Damage Delicate screens, It Can Be Used On All Marine Electronic displays, GPS screens, Fishfinder scre

Contains Reel Butter, Reel Grease, And Reel Kleen

Contains Reel Grease For Saltwater Equipment, Reel Kleen Cleaner, And Reel Oil For Saltwater Equipment.

The Apex Elite gives You Superior On The Water Performance. Ardent's extremely Light Weight High Strength Aluminum Frame, provides You Comfort And Strength Need For Elite Level Fishing. 12+1 Ball bearings produces Top-Level Smoothness And Casting Distance

The Apex Tournament Is The Best Value In a High Performance baitcastIng Reel. High Strength Aluminum Frame

The Apex Pro Provides The Ultimate In On The Water Performance. Ardent’S extremely Light Weight High Strength

The Ardent F700 Denny Brauer Signature Flip-N-Pitch Reel Still possesses The Characteristic Stationary Ceramic Line Eye And Narrow Spool Construction That sets It Apart From Other Reels On The Market. This Unique Configuration Is Designed To Give It a Performance Edge Over The Standard Casting Reel Construction By Reducing Friction And providing a higher Level Of Control When Flipping And Pitching shorter dIstances.

Ark Tungsten Weights come in a variety of types and feature multiple finishes. The No Chip Matte Black and No Chip Matte Silver color are treated with our special processing so the surface color will not come off. The No Chip Matte Silver color mimics the rocks in the natural environment so it will not spook fish, especially in very clear water. The inserted weights have super durable plastic insert tubes which offer 100% line protection. It has been the only choice for the top level pros. The s

The ARK Elite Z Swimmer Swimjig has a Super Low Center of Gravity Head Design Stay Vertical and Runs True at Any Speed.

The ARK Elite Z Swimmer Swimjig has a Super Low Center of Gravity Head Design Stay Vertical and Runs True at Any Speed.

The ARK Elite Z Swimmer Swimjig has a Super Low Center of Gravity Head Design Stay Vertical and Runs True at Any Speed.

The ARK Elite Z Swimmer Swimjig has a Super Low Center of Gravity Head Design Stay Vertical and Runs True at Any Speed.