B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

B&L PAUL BROWN FAT BOY PRO The legendary lure of coastal fishing has a NEW look! Paul Brown’s Fat Boy is now available in a NEW Pro Series. Fat Boy Pro is perfectly balanced, creating a very natural presentation in the shallows. This lure features a large flat-sided scaled prism insert for added flash, premium black nickel hooks and low-frequency rattle. Whether you are a recreational or tournament angler…tie on a Fat Boy Pro and make memories!

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Soft-Dine is Paul’s new design that features a tapered body with a shad-like profile. Like Paul Brown’s other proven lures, Soft-Dine is designed for fishing the shallows and catching trophy size Trout and Redfish. Soft-Dine™ features a built-in reflective foil insert for added realism and special sonic rattling chamber for more vibration and noise. Casts like a bullet.

Soft-Dine is Paul’s new design that features a tapered body with a shad-like profile. Like Paul Brown’s other proven lures, Soft-Dine is designed for fishing the shallows and catching trophy size Trout and Redfish. Soft-Dine™ features a built-in reflective foil insert for added realism and special sonic rattling chamber for more vibration and noise. Casts like a bullet.

Soft-Dine is Paul’s new design that features a tapered body with a shad-like profile. Like Paul Brown’s other proven lures, Soft-Dine is designed for fishing the shallows and catching trophy size Trout and Redfish. Soft-Dine™ features a built-in reflective foil insert for added realism and special sonic rattling chamber for more vibration and noise. Casts like a bullet.

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Get Ready To Catch Your Limit With Paul Brown's Soft-Dine 3/8 Oz. SuspendIng Jerk Bait. Suitable For Saltwater Fishing, This Hard Bait Has a Built-In Reflective Foil Insert For added Realism And Sonic Rattling Chambers For More Vibration And Noise. 2 treb

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Top Water 3-3/4” Soft-Dog Paul Brown Lures presents their first top water surface walker… the Soft Dog. Walks-the-dog with ease. Soft-Dog is the ideal search bait. Easy long distance cast. It’s soft plastic design, creates a realistic baitfish feel that trophy gamefish find irresistible. Soft-Dog, the perfect mullet imitation for fishing the shallows!

Get ready to catch your limit with Paul Brown's Soft-Dine 5/8 oz. Suspending Jerk Bait. Suitable for saltwater fishing, this hard bait has a built-in reflective foil insert for added realism and sonic rattling chambers for more vibration and noise. 2 treble hooks help secure your catch.

Get ready to catch your limit with Paul Brown's Soft-Dine 5/8 oz. Suspending Jerk Bait. Suitable for saltwater fishing, this hard bait has a built-in reflective foil insert for added realism and sonic rattling chambers for more vibration and noise. 2 treble hooks help secure your catch.

Get ready to catch your limit with Paul Brown's Soft-Dine 5/8 oz. Suspending Jerk Bait. Suitable for saltwater fishing, this hard bait has a built-in reflective foil insert for added realism and sonic rattling chambers for more vibration and noise. 2 treble hooks help secure your catch.

Get ready to catch your limit with Paul Brown's Soft-Dine 5/8 oz. Suspending Jerk Bait. Suitable for saltwater fishing, this hard bait has a built-in reflective foil insert for added realism and sonic rattling chambers for more vibration and noise. 2 treb

Get ready to catch your limit with Paul Brown's Soft-Dine 5/8 oz. Suspending Jerk Bait. Suitable for saltwater fishing, this hard bait has a built-in reflective foil insert for added realism and sonic rattling chambers for more vibration and noise. 2 treble hooks help secure your catch.

Get ready to catch your limit with Paul Brown's Soft-Dine 5/8 oz. Suspending Jerk Bait. Suitable for saltwater fishing, this hard bait has a built-in reflective foil insert for added realism and sonic rattling chambers for more vibration and noise. 2 treble hooks help secure your catch.

Paul Brown’s new but extremely popular Soft-Dine™ is now available in a XL size. Soft-Dine™ XL is designed for fishing the shallows and catching trophy size Trout and Redfish. Like its smaller brother, Soft-Dine™ XL features a built-in reflective foil insert for added realism and special sonic rattling chamber for more vibration and noise.