Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to gamefish on every continent around the world.

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to gamefish on every continent around the world.

The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the market. A claim we can still make today. Made from the top 7% of select balsa, this perfectly consistent wood is crafted into a tapered fuselage then precisely fitted with internal weights and matched with a custom lip. DT series lures come in a variety of profiles and swimming depths, allowing anglers to target any area from shallow to deep. These lures

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action o

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action o

The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the market. A claim we can still make today. Made from the top 7% of select balsa, this perfectly consistent wood is crafted into a tapered fuselage then precisely fitted with internal weights and matched with a custom lip. DT series lures come in a variety of profiles and swimming depths, allowing anglers to target any area from shallow to deep. These lures

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the �strike zone� longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully pla

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results.

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a �must-have� bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC black nickel treble hooks.

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates swimming mullet or fleeing baitfish. The Saltwater Skitter Walks® are equipped with VMC® Perma Steel® Hooks and rugged, saltwater hardware.

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates swimming mullet or fleeing baitfish. The Saltwater Skitter Walks® are equipped with VMC® Perma Steel® Hooks and rugged, saltwater hardware.

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates wounded or fleeing baitfish. All feature 3D holographic eyes and you can choose from appetizing painted or chrome color patterns. All are equipped with VMC® black nickel hooks.

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates wounded or fleeing baitfish. All feature 3D holographic eyes and you can choose from appetizing painted or chrome color patterns. All are equipped with VMC® black nickel hooks.

All Of Reaction Strike's 2Rc Series Crankbaits Come With Razor Sharp Kitana Hooks Certain To Stick! Plus, These Hooks Never Need Sharpening!

All Of Reaction Strike's 2Rc Series Crankbaits Come With Razor Sharp Kitana Hooks Certain To Stick! Plus, These Hooks Never Need Sharpening!

All Of Reaction Strike's 2Rc Series Crankbaits Come With Razor Sharp Kitana Hooks Certain To Stick! Plus, These Hooks Never Need Sharpening!

The Revolution Frog represents The Latest, Cutting Edge Technology In Frog Fishing. Three Sizes Are Available, 45 mm, 55 mm, And 65 mm, Making These Among The smallest commercially Available Frogs On The Market Today. Most Frogs In Nature Are About 2 Inch

The Revolution Frog represents The Latest, Cutting Edge Technology In Frog Fishing. Three Sizes Are Available, 45 mm, 55 mm, And 65 mm, Making These Among The smallest commercially Available Frogs On The Market Today. Most Frogs In Nature Are About 2 Inch

The Revolution Frog represents The Latest, Cutting Edge Technology In Frog Fishing. Three Sizes Are Available, 45 mm, 55 mm, And 65 mm, Making These Among The smallest commercially Available Frogs On The Market Today. Most Frogs In Nature Are About 2 Inch

The Revolution Frog represents The Latest, Cutting Edge Technology In Frog Fishing. Three Sizes Are Available, 45 mm, 55 mm, And 65 mm, Making These Among The smallest commercially Available Frogs On The Market Today. Most Frogs In Nature Are About 2 Inch