An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

Manufacturer: Bill Norman Model: DBN-341

Manufacturer: Bill Norman Model: DBN-353

Manufacturer: Bill Norman Model: DBN-360

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

When The Fish Are Actively Feeding In The shallows, Cast Or Troll This Little Crank And Get Ready For a Fight. Designed To Work In The 2- To 5-ft. Range, It produces The Same Tight, Medium Action That a Fleeing baItFish makes. Per Each.

The Norman NXS fills The Niche Between The Deep Little N And The Dd22. The Elevated Lip Of The NXS makes For a faster Vertical Dive. The NXS Dives 12-16 Feet, picking Up Where The Deep Little N tops Out And Just Under Dd22 Maximum Depth Range. The Body O

The Norman NXS fills The Niche Between The Deep Little N And The Dd22. The Elevated Lip Of The NXS makes For a faster Vertical Dive. The NXS Dives 12-16 Feet, picking Up Where The Deep Little N tops Out And Just Under Dd22 Maximum Depth Range. The Body O