An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed by MDJ to trigger bass holding in the deeper mid-ranges. Designed to plunge to 12-feet and beyond with lighter fluorocarbon lines, the MR-12 is a smart solution to the challenge of targeting bass holding on deeper brush, boulders, and other cover. Featuring the same body profile as the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action tha

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

Developed in conjunction with Major League Fishing pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact body that contains an internal weight transfer system, the Bill Lewis MR-6 Crankbait casts like a bullet while its flattened sides and tapered tail combine to create an extreme vibration and tight wiggling action. The Bill Lewis MR-6 Crankbait is also perfectly weighted to slowly rise when pause

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an internal weight transfer designed for long casting abilities. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action. The buoyancy is perfectly balanced with a slow rise when the lure retrieve is stopped. Recommended by elite anglers Boyd Duckett and Mark Daniels.

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish wild. Like a drumbeat, the Bill Lewis Rat-L-Trap Knock-N Mag Trap gets big fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N Mag Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike.

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish wild. Like a drumbeat, the Bill Lewis Rat-L-Trap Knock-N Mag Trap gets big fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N Mag Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike.

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish wild. Like a drumbeat, the Bill Lewis Rat-L-Trap Knock-N Mag Trap gets big fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N Mag Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike.

The Knock-N Trap features a hard-driving, low-frequency knocking sound that is very effective on high pressured waters.

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish wild. Like a drumbeat, the Bill Lewis Rat-L-Trap Knock-N Mag Trap gets big fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N Mag Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike.

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish wild. Like a drumbeat, the Bill Lewis Rat-L-Trap Knock-N Mag Trap gets big fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N Mag Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike.

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish wild. Like a drumbeat, the Bill Lewis Rat-L-Trap Knock-N Mag Trap gets big fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing deeper water or matching an upsized hatch, reach for a Bill Lewis Knock-N Mag Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike.

There’S No Doubt The Rat-L-Trap Is The Most Influential Lure When It Comes To Sound. In Fact, Outdoor Life Magazine Named The Rat-L-Trap The “Most Influential Lure” Of All Time In Their “Hall Of Fame Fishing Lures” Article. The Knock-N-Trap™ Comes In The

There’S No Doubt The Rat-L-Trap Is The Most Influential Lure When It Comes To Sound. In Fact, Outdoor Life Magazine Named The Rat-L-Trap The “Most Influential Lure” Of All Time In Their “Hall Of Fame Fishing Lures” Article. The Knock-N-Trap™ Comes In The

There’S No Doubt The Rat-L-Trap Is The Most Influential Lure When It Comes To Sound. In Fact, Outdoor Life Magazine Named The Rat-L-Trap The “Most Influential Lure” Of All Time In Their “Hall Of Fame Fishing Lures” Article. The Knock-N-Trap™ Comes In The

There’S No Doubt The Rat-L-Trap Is The Most Influential Lure When It Comes To Sound. In Fact, Outdoor Life Magazine Named The Rat-L-Trap The “Most Influential Lure” Of All Time In Their “Hall Of Fame Fishing Lures” Article. The Knock-N-Trap™ Comes In The

There’S No Doubt The Rat-L-Trap Is The Most Influential Lure When It Comes To Sound. In Fact, Outdoor Life Magazine Named The Rat-L-Trap The “Most Influential Lure” Of All Time In Their “Hall Of Fame Fishing Lures” Article. The Knock-N-Trap™ Comes In The

There’S No Doubt The Rat-L-Trap Is The Most Influential Lure When It Comes To Sound. In Fact, Outdoor Life Magazine Named The Rat-L-Trap The “Most Influential Lure” Of All Time In Their “Hall Of Fame Fishing Lures” Article. The Knock-N-Trap™ Comes In The

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish of all species wild. Like a drumbeat, the Bill Lewis Knock-N-Trap gets fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing the mid-depths or matching a shad hatch, reach for a Bill Lewis Knock-N Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike. Made in U

The sound of success: an urgent, low-frequency knock-knock-knock that's specially calibrated to drive fish of all species wild. Like a drumbeat, the Bill Lewis Knock-N-Trap gets fish up and moving, and that proven Rat-L-Trap combination of broad-sided flash plus super-tight wiggle just does the rest. When you're probing the mid-depths or matching a shad hatch, reach for a Bill Lewis Knock-N Trap! Equipped with premium Mustad Triple Grip hooks for maximum holding power after the strike. Made in U

The Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique honeycomb construction, the Bill Lewis SB-57 Squarebill produces a fast wobbling action that hunts through shallow water and aggravates fish to bite. It also features a hybrid coffin circuit board lip that increases sensitivity and causes erratic deflections off cover to trigger intense reaction strikes.

Tiny-Trap Has All The Performance Of The Famous Rat-L-TrapIn a Small Size.

Tiny-Trap Has All The Performance Of The Famous Rat-L-TrapIn a Small Size.

Manufacturer: Bill Norman Model: DBN-341

Manufacturer: Bill Norman Model: DBN-353

Manufacturer: Bill Norman Model: DBN-360

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.

The HD "Heavy Diver" Has Been Custom Weighted To Provide Maximum Castiable Distance Without Turning Over When Cast.The HD Is heavier Than a Regular Dd22 And reaches Its Running Depth quicker And stays In The Strike Zone Longer.