Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Now available in 4", 5" and 7" sizes, there's a DieZel MinnowZ to cover just about every application out there!

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Now available in 4", 5" and 7" sizes, there's a DieZel MinnowZ to cover just about every application out there!

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Now available in 4", 5" and 7" sizes, there's a DieZel MinnowZ to cover just about every application out there!

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Now available in 4", 5" and 7" sizes, there's a DieZel MinnowZ to cover just about every application out there!

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Now available in 4", 5" and 7" sizes, there's a DieZel MinnowZ to cover just about every application out there!

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso transitions to dual thin-skinned kicking legs, each terminating with a pulsating, deeply cupped paddle. Soft and buoyant, the bait’s 10X Tough ElaZtech® construction means it’s also durable enough to bounce back, even after boating d

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso transitions to dual thin-skinned kicking legs, each terminating with a pulsating, deeply cupped paddle. Soft and buoyant, the bait’s 10X Tough ElaZtech® construction means it’s also durable enough to bounce back, even after boating d

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso transitions to dual thin-skinned kicking legs, each terminating with a pulsating, deeply cupped paddle. Soft and buoyant, the bait’s 10X Tough ElaZtech® construction means it’s also durable enough to bounce back, even after boating d

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso transitions to dual thin-skinned kicking legs, each terminating with a pulsating, deeply cupped paddle. Soft and buoyant, the bait’s 10X Tough ElaZtech® construction means it’s also durable enough to bounce back, even after boating d

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso transitions to dual thin-skinned kicking legs, each terminating with a pulsating, deeply cupped paddle. Soft and buoyant, the bait’s 10X Tough ElaZtech® construction means it’s also durable enough to bounce back, even after boating d

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped kicker tail design from the original GOAT™ bait series maximizes mobility and flow at slow, medium or fast retrieve speeds. Sculpted with a keel-shaped ‘hull,’ the bait’s "V" belly yields stability and a quick-planning action on the retrieve. Topside, four dorsal ridges ride the ToadZ’ back, guidin

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave the white flag. Heavy duty 5/0 or 7/0 Mustad UltraPoint hooks in 4" or 5" bait sizes, respectively, offer an ideal match for big, tough fresh- and saltwater gamefish. Jighead also includes a ven

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave the white flag. Heavy duty 5/0 or 7/0 Mustad UltraPoint hooks in 4" or 5" bait sizes, respectively, offer an ideal match for big, tough fresh- and saltwater gamefish. Jighead also includes a ven

The brainchild of ChatterBait® inventor Ron Davis, this first-of-its-kind self-walking topwater bait generates tremendous commotion, sound, and flash on a simple, straight retrieve, triggering explosive surface strikes and boasting a tremendous hookup ratio.

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks, and welded wire keepers, there’s a reason why the first dedicated Ned Rig jigheads brought to market are still the most popular among finesse fishing enthusiasts!

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic material!

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic material!

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic material!

RAZOR SHADZ 4.5in 4 Pack REDBONE. Featuring a segmented - fish-shaped body and forked tail that create an extremely lifelike baitfish profile - the razor shadz pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new project z chatterbait.

A scaled-down version of the acclaimed SlingBladeZ spinnerbait, the compact 17-7 stainless LiveWire™ frame ensures maximum vibration and durability, which the concave underside of the StabilTrack™ head provides exceptional stability at all retrieve speeds. Built with premium features like a 4/0 VMC® O’Shaughnessy hook, copper wire hand-tied skirts, detailed paint schemes, jeweler quality custom blades, and a wire trailer keeper that will satisfy the needs of the most ardent tournament ang

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead. The 5" Jerk ShadZ is ideal for popular inshore targets like redfish, seatrout, flounder, and snook, while freshwater bass anglers have found it to be effective as both a surface twitchbait for largemouth and a drop-shot bait for outsized small

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to mate with the new Power Finesse ShroomZ jigheads, the pairing offers anglers an incredibly versatile finesse fishing package that delivers unmatched durability, buoyancy, action, and fish-catching results!

Designed to pair perfectly with ElaZtech® swimbaits and jerk baits of all sizes, ChinlockZ SWS (Snagless Weight System) weighted hooks are built on heavy-duty Mustad® UltraPoint® hooks and feature a molded chin keeper that holds softbaits securely and prevents them from sliding out of place on hard casts and missed strikes. Each ChinlockZ features a precision molded lead weight affixed to the rear of the hook for perfect balance and to provide an enticing flutter on the fall. Ideal for fresh

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra heavy-duty Mustad® UltraPoint® hooks, anglers now can pair the toughest plastics around with equally tough jigheads. Available in a wide range of sizes and weights, HeadlockZ HD are ideally suited for everything from inshore flats fishing to bluewater jigging

The Z-Man Trout Trick Jerk Shrimpz is made to mimic movements of a fleeing shrimp. Ideal for rigging on a jighead and made to be fished with short, sharp jerking of the rod. Allow the shrimp to settle to the bottom on a semi-slack line for frantic fleeing motion. Great for rigging on EZ keeperZ weighted hooks or other similar swimbait hooks. Ideal for targeting strikes from redfish, snook, seatrout, small tarpon, and flounder species.

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish including redfish, flounder, snook, small tarpon, stripers, bass, and more! Paired with a Trout Eye™ jighead, the Swimmin' TroutTrick is fast becoming a go-to bait for inshore anglers across the Southeast and Gulf coasts.

Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers an unbeatable one-two punch. Designed to easily shed grass and prevent fouling or snagging on wood, rock, or shell, the flat sided head and upturned line tie eyelet creates a stable jighead with a spoon-like swimming quality when paired with either paddle-tail swimbaits or straight-tail baits. The Texas Eye Jighead features beefy construction that ma

Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers an unbeatable one-two punch. Designed to easily shed grass and prevent fouling or snagging on wood, rock, or shell, the flat sided head and upturned line tie eyelet creates a stable jighead with a spoon-like swimming quality when paired with either paddle-tail swimbaits or straight-tail baits. The Texas Eye Jighead features beefy construction that ma

A supersized version of Z-Man’s popular pivoting Texas Eye Jighead, the TeXL Jighead is built with the same swinging hook template, yielding accentuated bait action and quick, easy weedless rigging. King-sized 3D eyes dominate the jighead and provide a glaring strike target. The TeXL Jighead’s heavy duty 5/0 VMC wide gap hook incorporates a molded bait keeper that locks baits securely in place. An ideal size match for large ElaZtech baits like the 5" DieZel MinnowZ, 6" SwimmerZ, 5" Scented P

A supersized version of Z-Man’s popular pivoting Texas Eye Jighead, the TeXL Jighead is built with the same swinging hook template, yielding accentuated bait action and quick, easy weedless rigging. King-sized 3D eyes dominate the jighead and provide a glaring strike target. The TeXL Jighead’s heavy duty 5/0 VMC wide gap hook incorporates a molded bait keeper that locks baits securely in place. An ideal size match for large ElaZtech baits like the 5" DieZel MinnowZ, 6" SwimmerZ, 5" Scented P