Designed to provoke an immediate reaction, the Strike King Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Extremely versatile, Strike King's Rage Swimmer softbait offers an enticing swim?whether pinned to a jig, nose-hooked on a dropshot rig, or trailed behind a spinnerbait. Targeted for bass, but dead

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch, skip, walk, crawl, spit, splash, crash, pop, or whatever. Simulates a wounded, disoriented baitfish. No matter how dense the cover, the KVD Popping Perch demands attention, and when the blowup comes, its body collapses and that big, strong double hook bit

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch, skip, walk, crawl, spit, splash, crash, pop, or whatever. Simulates a wounded, disoriented baitfish. No matter how dense the cover, the KVD Popping Perch demands attention, and when the blowup comes, its body collapses and that big, strong double hook bit

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits for years to create perfect baits for Midwest Finesse fishing, the TRD possesses the ideal Finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to e

Gulp!® Saltwater Paddleshad - 4" - Silver MulletThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!  Features:Lifelike baitfish profile with an optimized nose for rigging jigheadsSoft pliable Gulp! the formula delivers our best paddle tail actionBody and tail design work together to provide amazing action at slow speeds and on the drop!Made from Gulp!® proprietary material to ensure

Gulp!® Saltwater Paddleshad - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!  Features:Lifelike baitfish profile with an optimized nose for rigging jigheadsSoft pliable Gulp! the formula delivers our best paddle tail actionBody and tail design work together to provide amazing action at slow speeds and on the drop!Made from Gulp!® proprietary material to ensure extr

Gulp!® Saltwater Jerkshad - 4" - Pearl White/PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!  Features:Lifelike baitfish profile with an optimized nose for rigging jigheadsSoft pliable Gulp! the formula delivers our best paddle tail actionBody and tail design work together to provide amazing action at slow speeds and on the drop!Made from Gulp!® proprietary material to ensure

Gulp!® Saltwater Shrimp - 4" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features:Looks, feels, and smells like live shrimp!Rig and fish using any technique appropriate for live shrimpExtremely durable and long-lastingExpand your strike zone with Gulp! scent dispersionSpecifications:Bait Length: 4"/10cmBait Shape: ShrimpFishing Type: InshoreSaltwater

X-Rap® Magnum Stick 17 - HD Wahoo UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure&rsquo