Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change technology on the top of the bait and a smooth scale pattern on the sides. Featuring the patented Power Body, flat forged stainless steel hooks and stainless steel ball bearing swivels; this is most durable trolling lure on the market. Designed to be fishe

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change technology on the top of the bait and a smooth scale pattern on the sides. Featuring the patented Power Body, flat forged stainless steel hooks and stainless steel ball bearing swivels; this is most durable trolling lure on the market. Designed to be fishe

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

The Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water. It’s a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly mirrors a dying baitfish. On a straight retrieve it has wide wobble action, when jigged or twitched it has a sharp darting action and when burned across the surface, it has a skipping action that resembles a

Planted Right On Top Of Marked Fish, anglers Can repeatedly Swim This Tantalizing Lure In circles Right In The Middle Of Deep Or Suspended gameFish.

Planted Right On Top Of Marked Fish, anglers Can repeatedly Swim This Tantalizing Lure In circles Right In The Middle Of Deep Or Suspended gameFish.

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!|.05|5.5|1.8|1.2|Incredible Action|Realistic Paint|Premium Hooks|3D Eyes||||F|N/A|CR|NO

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!|.05|5.5|1.8|1.2|Incredible Action|Realistic Paint|Premium Hooks|3D Eyes||||F|N/A|CR|NO

X-Rap® Magnum® 15 BunkerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecifications:Running

X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecifications:Run

X-Rap® Magnum® 15 Sailfish UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecifications:Run

X-Rap® Magnum® 15 Yellowfin TunaThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecifications:

X-Rap® Magnum® 20 FiretigerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecifications

X-Rap® Magnum® 20 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecific

X-Rap® Magnum® 20 Sailfish UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features:Deep Diving LipModels with Colored Lip for Extra AttractionTextured Translucent BodyInternal Holographic Foil3D Holographic EyeVMC® 4X Perma Steel® Hooks3X Split RingsBig Water PatternsSpecificatio

X-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure’s h

X-Rap® Magnum Stick 17 - HD Sailfish UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down with a flutter that will make any saltwater predator pounce. To make it better, the X-Rap® Magnum Stick’s scalloped internal reflective construction gives off a life-like flash – even with the slightest motion. The lure&rs