When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish.

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

The YUM Money Minnow is the original soft-plastic minnow designed for all fishing situations and water conditions. The big paddle tail swims even when retrieved in slow motion.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

The Ribbontail worm is your basic curlytail with a difference. The curl is longer than most, providing more swimming action in motion that other similar worms, and the solid body takes the abuse of multiple bass without tearing.

The Ribbontail worm is your basic curlytail with a difference. The curl is longer than most, providing more swimming action in motion that other similar worms, and the solid body takes the abuse of multiple bass without tearing.

The Ribbontail worm is your basic curlytail with a difference. The curl is longer than most, providing more swimming action in motion that other similar worms, and the solid body takes the abuse of multiple bass without tearing.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

The YUM Tip Toad was built to take over the buzz frog game by combining multiple features.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

YUM Vibra King Tube is the best tube on the market. The fine ribs create a unique feel and vibration and it also features a solid head for added durability.

Wicked Tough Combo Includes The Hand Saw And Scabbard. Features Fail Safe Blade Lock Design With Hardened Steel Lock-Pin And Hardware And a High Carbon Steel Blade.

The Western Crosstrail Fixed Blade Knife strikes a Balance Between Its stylized Aesthetic And Functional capabilities. Featuring a 4.25" Titanium Bonded 420 Steel Blade Bonded With Titanium This adds Extra Resistance To Rust And Corrosion While Also Making The Blade Up To 3X harder Than untreated Steel. The Extra Hardness affords Edge Retention as Well. The Handle Is Made Of Delrin, An extremely Durable And Stable Crystalline Plastic Used To Resemble Stag Or Antler. Includes a Sheath And Belt Lo

The Western Crosstrail Fixed Blade Knife strikes a Balance Between Its stylized Aesthetic And Functional capabilities. Featuring a 4.25" Titanium Bonded 420 Steel Blade Bonded With Titanium This adds Extra Resistance To Rust And Corrosion While Also Making The Blade Up To 3X harder Than untreated Steel. The Extra Hardness affords Edge Retention as Well. The Handle Is Made Of Delrin, An extremely Durable And Stable Crystalline Plastic Used To Resemble Stag Or Antler. Includes a Sheath And Belt Lo

The Western Crosstrail Fixed Blade Knife strikes a Balance Between Its stylized Aesthetic And Functional capabilities. Featuring a 3.25" Titanium Bonded 420 Steel Blade Bonded With Titanium This adds Extra Resistance To Rust And Corrosion While Also Making The Blade Up To 3X harder Than untreated Steel. The Extra Hardness affords Edge Retention as Well. The Handle Is Made Of Delrin, An extremely Durable And Stable Crystalline Plastic Used To Resemble Stag Or Antler. Includes a Sheath And Belt Lo

The Camillus Carnivore X 18" Titanium Bonded Machete a Multi-Purpose Machete Designed To Cut, Dig, Saw, Chisel, And Gut For All Of Your Needs. The 12" Blade Is Also Titanium Bonded, Making It Up To 3X harder Than untreated Steel And ensuring That Your Blade stays Sharper For Longer. Included With The Carnivore X Is a Ballistic Nylon Sheath And a Removable Trimming Knife With Its Own Nylon Sheath.